Social Media

Social Media Newsroom: August 2015

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Big changes are coming to social channels as the summer draws to a close. We’re seeing new ad options, labor-saving innovations, and the end of an era in social. Whether your company runs social internally or outsources its management to an agency like ours, it’s important to keep up to date on all the new…

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Analytics

Google Analytics Now Classifies Bing Organic Traffic As Referral Traffic?

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Following some revealing discussion at webmasterworld.com, corroborating statements by Search Engine Land, and our own small look into the matter, it appears that Google Analytics (“GA”) just started reporting Bing organic search traffic as, well, something other than organic search traffic. According to new reports out of GA, one of the most popular web analytics services in the world, genuine organic traffic…

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Advertising

Search in 2014: A Year in Review

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2014 was a year of big changes in search. The world of search was rocked by Google algorithm updates like Penguin and Panda, and impacted by new laws, updates, and tech developments. So join us as we review all the changes that came to search in 2014.

Search

Google Algorithm Update – HTTPS

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Recently, Google announced a new signal into their search ranking algorithm – the use of Transport Layer Security, or more commonly referred to as Hypertext Transfer Protocol Secure (HTTPS).  HTTPS is an internet communications protocol that adds additional security for its users, effectively preventing man-in-the-middle attacks.  Essentially, HTTPS is the equivalent of the HTTP protocol,…

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