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Google Universal Search

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According to a recent iProspect study, more people click on News items within blended search results than after conducting a specific News search; and News items overall experience the most clicks within blended search results, over image and video. Image ads, however, experience the most clicks after an image-specific search. Source: iProspect

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More Reasons to Integrate Offline with Online Advertising

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Want to influence more consumers? According to an analysis by MarketingCharts of BIGresearch’s Simultaneous Media Survey (SIM 11), “Nearly 1 in 10 consumers surveyed (9%) say they are influenced or greatly influenced by sponsored links when searching for products or services on the internet.” Among those influenced by sponsored links, consumers say that offline/traditional media…

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Analytics

Top Growing Website Categories

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Political and Women’s Community Web sites are increasingly growing in popularity, showing a 35% increase in unique visitors from December 2006 to December 2007, according to a recent eMarketer report. See the top 10 below: The report also stated, “Although US adults still prefer to get their presidential campaign information from traditional media, the percentage…

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Advertising

Tracking Capabilities in Question by Many Interactive Marketers

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According to an interactive marketing survey by Sapient, senior-level marketing respondents do not feel very confident that their organization can track campaigns across multiple channels in real-time. The following table illustrates the responses: The least confidence of all was cited for the social networking channel. This channel, however, has the highest anticipated increase in marketing…

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ClickZ

Remote Control to Mouse: TV and Web Integration

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For years, we’ve been hearing about how one day television and the Internet will come together and your set-top box will act as a gateway to Web-based content and services in addition to your favorite shows. That day is much closer than you think, and for many people, including myself, it’s already here and has…

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ClickZ

Get Value-Added Online Placements From Offline Buys

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Both full-service and exclusive online firms constantly use the term “integration.” Typically what’s meant by “integration” is that online is fully integrated with off-. Full-service firms say their online teams are fully integrated with their offline teams, from creative to online media buying. Online firms claim they play well in the same sandbox with their…

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Analytics

Why Online Must Lead Offline Campaigns

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The push for integrated on- and offline communications is as strong as ever. Yet integration still usually means all campaign components are managed by one firm and the integration occurs on the creative level. The next level of integration will be with data, where integration can truly have the most effect. In the spirit of…

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