Advertising

The Facebook Dimension

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The notion of living engulfed by something else is seen all around us, almost like other dimensions. For example, Facebook is its own planet inside of the World Wide Web (remember back when everyone called it that?!). It’s a new planet that’s redefining the internet under its own terms. Facebook has taken on the characteristics…

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Mobile

How Do You Use Your Mobile Phone?

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I think most of us would agree that without our cell phones… we would be completely lost. What are they actually being used for however? The graph below states that over half of all mobile phone users in both the US and France use their phone to make a voice call at least once a…

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Social Media

Beware the Twitter Flitterers

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Twitter is expected to double in 2009 with over 12 million users. However, out of those users, only 40% are sticking with it. According to eMarketer, hot new technologies are supposed to be the purview of young, hungry-for-new-gadget, early-adopter geeks. Twitter doesn’t fit the bill. 18-to-24-year-olds, the traditional social media early adopters, are not driving…

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Mobile

Bare Necessities

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Consumers in the age brackets 18-24 and 18+ are not willing to cut spending on internet when questioned, according to AdvertisingAge. However, the biggest discrepancy between the two age groups was cellphone service, where 18+ could cut before the younger consumers. Magazines and video games would be easier to cut for these consumers, with only…

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