Mobile

Internet Usage at Work

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Do you use the Internet while at work? The graphs below compare Internet usage by gender of those individuals in the work place. While this next graph takes statistics from a separate source, the percentages remain relatively unchanged, with male users reportedly accessing the Internet at work more often than female users. What these statistics…

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Advertising

34 Million Moms Online

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Since mothers are obligated to stay on top of the trends of their children, they have proven to be some of the most savvy internet users around. Over 34 million moms are online participating in social networking, researching products, shopping online and absorbing as much information as possible. Marketers must realize mothers are usually the…

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Social Media

Who’s Afraid of the Big Bad Bloggers?

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In general, bloggers are posting more positive opinions rather than negative. Between January and February of this year, only 27.8% of blog posts had a negative “tone” by the blogger. Click on pie chart to enlarge. *posts about 17 leading national retailers were tracked While negative blog posts take up almost 30% according to the…

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Technology

When They Go Online, Hispanics Download

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Hispanics are going online a lot more now since 2004. Broadband use among this demographic compares very similar to the rest of the country. When Hispanics are going online, they are downloading. Leading the downloads is music, and video. Click on images to enlarge and see full results. Source: eMarketer, April 9 2009