Mobile

Bare Necessities

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Consumers in the age brackets 18-24 and 18+ are not willing to cut spending on internet when questioned, according to AdvertisingAge. However, the biggest discrepancy between the two age groups was cellphone service, where 18+ could cut before the younger consumers. Magazines and video games would be easier to cut for these consumers, with only…

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Social Media

How Facebook is taking over our lives

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Between February 2008 and February 2009, users have nearly tripled daily time spent on Facebook. It’s so quick and simple to just log on, Facebook is becoming part of people’s every day lives. With Facebook no longer just for the college demographic- kids, professionals, stay at home moms and more, are all becoming members. Numbers…

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Technology

The Online Generation Gap Narrows

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Since 2005, online usage has been steadily growing for all age groups. Users in the age group 70-74 shockingly had the highest increase between 2005 to 2008, jumping from 26% to 45%. Not surprisingly, teens from ages 12-17 still lead as Internet users with 93% in 2008. According to eMarketer, among the teen Internet population,…

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