Social Media

Video Tip: The Power of the Share

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Overdrive Interactive CEO Harry J. Gold explains that when it comes to social media marketing, the power isn’t where everybody thinks it is. Everyone is thinking about getting the like, or how many Facebook fans they have. But, social media marketing is not about the like or the fan, it is about the SHARE. Learn…

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Marketing

Video Tip: The Power of “And Then What”

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Overdrive Interactive CEO Harry J. Gold explores the power of three words “and then what” and how they drive digital marketers to think beyond the form completion and to follow the user journey all the way from prospect to customer. Today’s great marketers are digital marketing engineers and these three words can help any marketer…

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Advertising

5 Tips for a Successful Snapchat Campaign

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Snapchat isn’t just for selfie-crazed millennials anymore. Hot on the heels of Facebook and Twitter, it is currently the third most popular social media platform. Not surprisingly, brands are now exploring the app as a way to combat clutter and other saturated mediums. But before trying your hand, check out these 5 tips to developing…

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