Event

NEDMA Annual Conference Handshake

Recap: Overdrive Interactive Attends NEDMA’s 2017 Annual Conference

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I had the opportunity to cover NEDMA’s 2017 annual conference with Overdrive Interactive this year, and was blown away by the presentations, exhibits, and general milieu. Hosted by NEDMA at Bentley University in Waltham, MA, the day was full of interesting factoids, mind-blowing marketing revelations, and delicious brownie platters. The conference opened with Nancy Harhut’s…

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Event

Harry Gold presents 17 Ways to Integrate Social and SEO

Harry Gold to Speak at NEDMA’s 55th Annual Conference

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On May 15, 2017, Overdrive Interactive Founder and CEO, Harry Gold, will present “17 Ways to Integrate Social and SEO” at the New England Direct Marketing Association’s 55th conference. This yearly conference brings together marketing luminaries and professionals for a day of networking and discussions of the latest marketing strategies and tools. Check-in will begin at 8:30…

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Branding

How to Set Up a LinkedIn Group

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LinkedIn Groups are comparable to Facebook Pages in the sense that they both allow a business to create an arena to host discussions about the business’ products and/or services.  By creating a group on LinkedIn you can grow a community with a common interest related to your business to market your brand to and grow…

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