Marketing

Artificial Intelligence Marketing Map 2018

Overdrive Interactive Releases New 2018 Artificial Intelligence Marketing Map

By

Without even knowing it, artificial intelligence is impacting our day-to-day lives. To say that it’s changing the way we operate across all aspects of business is only an understatement. By 2025, the artificial intelligence market will surpass $100 billion. This means that organizations should prepare for an AI first world, if not already planned for…

Read the full article

Boston SEO

Organic Search Engine Marketing 101

By

No matter what field you specialize in, it is important to take a step back and review the basics. Overdrive Interactive specializes in several different aspects of digital marketing, including SEO, paid media, and social media. To keep teams on the same page, we cover the basic best practices whenever possible, allowing team specialists to sharpen…

Read the full article

Search

Importance of Diversified Link Building

By

Portfolios are always better than one single source, no matter what application. Same goes for SEO and the importance of getting links to your site. There are the heavy hitting .gov and .edu authoritative domains that we all treasure and try to find ways to get links from, and then there are your paid links…

Read the full article

Search

Google +1 Button

By

There has been a lot of buzz about Google’s new button +1. As a follow up to our recent post, we have put together an easy to understand guide explaining what +1 can do for you and for your business.  Specifically, you will learn how to use +1 and how +1 will effect your search…

Read the full article