Social Media

Cracking the Social Media Marketing Code

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On March 30th, 2009, Harry Gold of Overdrive Interactive participated in a podcast hosted by the American Marketing Association. This podcast titled “Cracking the Social Media Marketing Code” was an opportunity for Harry to discuss Overdrive’s dynamic social media approach to social media marketing with host David Kinard. “The more that you get people to…

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Social Media

Complimentary Webinar – Latest Trend in Social Media: How to Listen Effectively and Engage in the Conversation

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Our Client Dow Jones is having a free webinar that looks pretty interesting – definitely seems worth checking out. We all know how important social media is to Search Engine Optmization. See the seminar description and registration link below: Date: January 31, 2008 Time: 12:30 – 1:30 EST Join Dow Jones as we partner with…

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ClickZ

Marketing With Podcasts, Part 3

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Last time, podcasting guru, Podtrac CEO Mark McCrery discussed his firm’s work. Here, McCrery describes best practices and offers tips for sponsoring podcasts.Read more at http://www.clickz.com/showPage.html?page=3627434

ClickZ

Marketing With Podcasts, Part 2

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Last week, we talked with Greg Cangialosi, author of the podcasting bible, “Podcast Academy: The Business Podcasting Book.” This week we continue the conversation with another podcasting guru, Podtrac CEO Mark McCrery. Podtrac is a leader in creating podcast networks using dynamic ad-insertion and measurement technology. Read more at http://www.clickz.com/showPage.html?page=3627430

ClickZ

Marketing With Podcasts, Part 1

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Let me confess: I’m not an expert in podcasting. But I recognize the potential of having so many viewers and listeners consume self-selected media in this very intimate way. So today and next time, I’ll explore the online media and marketing opportunities around podcasting. Though the marketing opportunities associated with podcasts are clear, how media…

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