Social Media

Companies Plan to Focus on Specific Social Strategy Objectives in 2011

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In a recent survey from Altimeter Group, social media strategists shared their Company plans for 2011. The top three internal social strategy objectives were reported as 48.3% focusing on creating ROI measurements, 37.3% on internal education and training, and 34.7% determining an organizational model from this survey. From this survey, companies are planning on focusing…

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Analytics

Social Media ROI: Overdrive Interactive Launches Comprehensive Social Media Measurement Dashboard

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BOSTON (Aug. 25, 2010) /PRNewswire/ — Marketers who have been struggling to quantify the value of their social media marketing efforts may not be grappling much longer. Today, Boston digital marketing agency Overdrive launched SocialEye, a robust tracking and measurement dashboard designed to reveal the true ROI of social media marketing. In addition to tracking newer…

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ClickZ

Social Media Engagement Optimization and ROI

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Everything we do in online marketing gets optimized. We optimize the performance of our media campaigns using the tracking from Dart and Mediaplex, we optimize the performance of our e-mail open and click rates from our list server’s tracking system, and of course we utilize search engine optimization and track the results with rank checkers…

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Analytics

Introducing the Insights Dashboard from Facebook

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Yesterday Facebook announced their improved analytics tools which will allow Facebook administrators to have better visibility into how their pages are performing.  Facebook has incorporated the basic components of the pre-existing insight data but they have added more components, data and functionality for a better, more detailed analysis. Some highlights of the new features are:…

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ClickZ

7 Easy ROI Metrics for Social Media Marketing

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So often I hear that companies have trouble figuring how or what to track with social media. There is a wide range of tools to measure the buzz and chatter about your brand, but what about ROI (define)? Companies are investing time tweeting, posting, and weaving social media functionality into their online ad campaigns and…

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Marketing

Digital Point-of-Sale Media Influences Consumers

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A number of in-store factors influence US consumers when making consumer packaged goods (CPG) purchasing decisions. Thirty-nine percent are influenced by shopper loyalty programs and 34% are influenced by flyers; however, digital point-of sale media has a major impact on consumers’ purchasing decisions, according to an eMarketer report. CPG brands use digital point-of-sale media such…

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