Social Media

The Future of the Social Web: In Five Eras

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1) Era of Social Relationships: People connect to others and share2) Era of Social Functionality: Social networks become like operating system3) Era of Social Colonization: Every experience can now be social4) Era of Social Context: Personalized and accurate content5) Era of Social Commerce: Communities define future products and services Click on images to enlarge. Source:…

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Advertising

Are Online Political Ads Winners?

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Note: (1) includes social networks and user-generated content; (2) display ads only; (3) includes online advertising and marketing communications; (4) advocacy groups; (5) includes search and display ads only Source: eMarketer, November 4 2008

Mobile

The Google/TechTarget Research Project

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How IT Pros Search Online During the Purchase Process I was doing some Twittering for the Google/Tech Target Road Show. They titled and described it as follows: The Google/TechTarget Research Project: How IT Pros Search Online During the Purchase Process Does search behavior of IT buyers change based on their stage in the buying cycle?…

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