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Overdrive Interactive Releases 2016 Search Marketing Map

by Michele Martin May 12, 2016

To be a successful search marketer in today’s changing landscape, marketers need to have their head around search marketing. With countless resources available online, we created a one-stop infographic to help marketers do just that. Overdrive Interactive’s updated Search Marketing…

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Overdrive

Overdrive Interactive Releases 2015 Search Marketing Map

by Anthony Papoutsakis July 17, 2015

To be a successful Search Marketer in today’s changing landscape, marketers need to have their head around Search Marketing. With countless resources available online, we decided to create a one-stop infographic to help marketers do just that. Overdrive Interactive’s new…

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Marketing

5 Moneyball SEO Tactics Everyone Should Use

by Seth Richtsmeier April 13, 2015

Play ball! The MLB season got underway a week ago, and we’re excited for baseball and nice weather here in Boston. Per usual, the Red Sox spent a lot of money this past off-season on players, and time will tell…

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Advertising

Search in 2014: A Year in Review

by Carolyn Berk December 29, 2014

2014 was a year of big changes in search. The world of search was rocked by Google algorithm updates like Penguin and Panda, and impacted by new laws, updates, and tech developments. So join us as we review all the changes…

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Google Algorithm Update – HTTPS

by Garret Weigel August 14, 2014

Recently, Google announced a new signal into their search ranking algorithm – the use of Transport Layer Security, or more commonly referred to as Hypertext Transfer Protocol Secure (HTTPS). HTTPS is an internet communications protocol that adds additional security for…

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SEO All-Star Lineup of Page Anatomy

by Seth Richtsmeier July 15, 2014

Many baseball fans will be turning their attention to tonight’s 2014 MLB All-Star Game, but your site and page anatomy deserve attention too. Wait, what’s the correlation between SEO and baseball? SEO is the art and science of combining code,…

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Google’s NCAA Tournament Picks: Users over SEO

by Gregory Moore March 26, 2013

If your company does big business selling automotive brackets, you might not be too happy with Google right now. On the other hand, if you’re one of the millions of people who spent hours (or minutes) filling out NCAA Men’s…

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Meta Tags Do Matter for SEO!

by Harry Gold November 30, 2012

A question we often get from clients is whether meta tags really still matter in SEO. (The people who ask this heard a pernicious and never ending rumor that Google and other search engines ignore meta tags.) My answer to…

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