Event

Harry Gold presents 17 Ways to Integrate Social and SEO

Harry Gold to Speak at NEDMA’s 55th Annual Conference

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On May 15, 2017, Overdrive Interactive Founder and CEO, Harry Gold, will present “17 Ways to Integrate Social and SEO” at the New England Direct Marketing Association’s 55th conference. This yearly conference brings together marketing luminaries and professionals for a day of networking and discussions of the latest marketing strategies and tools. Check-in will begin at 8:30…

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How MicroCopy Can Improve Your SEO

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What Is MicroCopy and How You Can Improve UX Websites today have a lot of small details: buttons, search bars, breadcrumbs, forms, etc.’. But did you ever stop to think how these “small details” can make a big difference on your website? Improve your website’s SEO with MicroCopy in mind. These small details, or more precisely –…

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data meets marketing

2017 CMOs Predictions Using AI, VR, and IoT for Marketing

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Artificial Intelligence Creates New Marketing Categories Chris Golec, Founder & CEO, Demandbase  In 2017, AI will allow marketers to create highly customized and personal ads in real-time specific to buyer’s interests using personas developed through social profiles (https://www.crystalknows.com) and their digital footprint. AI will take email blasts from “one size fits all” to automatically filtering out weak…

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Search

Google Possum Update Affects Local Search

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On September 1, Google launched their local algorithm update, named Possum by the SEO community. After the update, business falling outside the physical city limits can rank easier for keywords that included the city name. For example, a car rental business located just outside of Boston city is now able to rank for “car rental…

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A Twitter Directory for Digital Marketers

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By Rachel Levy and Bob Cargill Hey, fellow marketing, advertising, social media and PR professionals! You’re extremely busy, we know. You’re attending meetings, producing reports, creating content, generating leads, closing deals and working under ridiculously tight deadline pressure. We get it. We’re in the same boat. To help you find all the industry news, information,…

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Easter egg in SEO

SEO Easter Egg of the Week

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One of our clients published a major update to their site this week. One of the first things I check when what had been a dev site goes live is the robots.txt file, because I want to make sure they didn’t make the mistake of carrying over a file that disallows search engine spiders from…

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