Analytics

Social Media ROI: Overdrive Interactive Launches Comprehensive Social Media Measurement Dashboard

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BOSTON (Aug. 25, 2010) /PRNewswire/ — Marketers who have been struggling to quantify the value of their social media marketing efforts may not be grappling much longer. Today, Boston digital marketing agency Overdrive Interactive launched SocialEye, a robust tracking and measurement dashboard designed to reveal the true ROI of social media marketing. In addition to…

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Analytics

Introducing the Insights Dashboard from Facebook

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Yesterday Facebook announced their improved analytics tools which will allow Facebook administrators to have better visibility into how their pages are performing.  Facebook has incorporated the basic components of the pre-existing insight data but they have added more components, data and functionality for a better, more detailed analysis. Some highlights of the new features are:…

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Social Media

A Social Media Manifesto for 2010

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No one can deny that the hottest trend and topic in digital marketing, and dare I say marketing as a whole, within the past year has been Social Media. Companies are realizing that they can no longer sit on the sidelines and wait to see what happens, they must get involved and incorporate it into…

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