Branding

7 Hashtags B2B Companies Should Use

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It’s no secret that we at Overdrive are fans of a personal touch when it comes to B2B social media marketing and branding. So while hashtags may immediately evoke the image of a millenial curating their Twitter or Instagram, we think they’re a great way to organically increase your core key performance indicators (and the research…

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Advertising

Dissecting the DNA of the Digital Marketing Budget

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So, where do the digital dollars go and how do they get budgeted? As recent research Gartner illustrates, while online display advertising/media still encompasses the largest portion of the digital marketing budget, it still only represents 12.5% of the overall spend.

Marketing

NEDMA Marketing Technology Summit 2013

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Last Tuesday, October 1, 2013, the New England Direct Marketing Association (NEDMA) held its Marketing Technology Summit at the Boston Common Hotel & Conference Center. The conference focused on the innovation that drives ROI, but much of the material presented also encouraged attendees to understand the technology that helps fuel their marketing strategies. An all-day event,…

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Social Media

4 Tips for Starting Your Social Media Strategy

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Businesses turn to social media to increase visibility, connect with customers, self-promote and stay relevant. The simple nature and accessibility to these networks make them available to any type of business. Social media is inexpensive, easy-to-use and is a great way to handle customer relations. But, is there a wrong way to do social media?…

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Advertising

The New Seniors

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Baby Boomers are now becoming Senior Citizens, and as top consumers of online media they are creating endless opportunities for digital marketers.

Social Media

Overdrive’s Seminar- “Opportunities in Social Media Marketing”

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Next Thursday, August 25th at 8:30am, Overdrive Interactive will be hosting a free seminar on opportunities in social media marketing right here at our office! The seminar will be led by Ja-Nae Duane, Overdrive’s Director of Social Media and Louis Gudema, Director of Business Development.  Overdrive Interactive has created, launched and managed integrated social media…

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