Account Based Marketing

NEDMA’s 8th Annual Marketing Technology Summit Was A Huge Success!

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NEDMA’s 8th Annual Marketing Technology Summit was a huge success this year! We had an amazing lineup of speakers and exhibitors, and attendance was at an all-time high. We were proud to sponsor the event with Demandbase, and feature two presenters, CEO Harry Gold, and VP of Search, Social, and Analytics, Jeff Selig. The Overdrive booth looks fantastic!…

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Event

Demandbase joins MTech as a sponsor

Big Announcements for the MTech Summit!

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Save 50% with this registration link. We have some big news! We’re excited to announce that Demandbase has joined Overdrive in sponsoring the New England Marketing Association (NEDMA) 2018 Marketing Technology Summit! Demandbase is an account-based marketing agency that offers solutions to target and close bigger deals with your key accounts. Christine Farrier, Senior Manager…

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Branding

7 Hashtags B2B Companies Should Use

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It’s no secret that we at Overdrive are fans of a personal touch when it comes to B2B social media marketing and branding. So while hashtags may immediately evoke the image of a millenial curating their Twitter or Instagram, we think they’re a great way to organically increase your core key performance indicators (and the research…

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Advertising

Dissecting the DNA of the Digital Marketing Budget

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So, where do the digital dollars go and how do they get budgeted? As recent research Gartner illustrates, while online display advertising/media still encompasses the largest portion of the digital marketing budget, it still only represents 12.5% of the overall spend.

Marketing

NEDMA Marketing Technology Summit 2013

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Last Tuesday, October 1, 2013, the New England Direct Marketing Association (NEDMA) held its Marketing Technology Summit at the Boston Common Hotel & Conference Center. The conference focused on the innovation that drives ROI, but much of the material presented also encouraged attendees to understand the technology that helps fuel their marketing strategies. An all-day event,…

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Social Media

4 Tips for Starting Your Social Media Strategy

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Businesses turn to social media to increase visibility, connect with customers, self-promote and stay relevant. The simple nature and accessibility to these networks make them available to any type of business. Social media is inexpensive, easy-to-use and is a great way to handle customer relations. But, is there a wrong way to do social media?…

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