Advertising

5 Dos of Twitter Advertising

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Not all social media advertising is created equal, and traditionally text-based Twitter is no exception. Before drafting your arsenal of promoted Tweets, check out these 5 Twitter-specific tips to help your campaign succeed. 1. Embrace the Hashtag – While #selfie may have given hashtags a bad rap, the Twitter-born phenomenon does serve its purpose. Last…

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Advertising

Tips for Successful Twitter Campaigns

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It’s the season to tweet! If you’re advertising on Twitter this holiday season (and you should be; according to eMarketer, social sites will be a major focus for US online advertisers this holiday season), you might be wondering exactly what you need to do maximize your Twitter campaign. Here are our some of our Tips…

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Advertising

New Features in Twitter Advertising Enhances Targeting for Brands

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Twitter has once again added new features to its advertising product, Promoted Tweets. Previously, this product allowed brands’ tweets to appear at the top of search results within the micro-blogging platform. As recent as yesterday, these features are being adjusted to provide brands with increased exposure and enhanced targeting to followers. As explained in an…

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