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The 2011 NEDMA Annual Conference


On May 11th and 12th, several members at Overdrive Interactive were fortunate to attend the 2011 New England Direct Marketing Association Conference at Bentley University. Many speakers, including Overdrive CEO, Harry Gold, and Director of Analytics, Jeff Selig, presented among sixteen concurrent sessions with thorough information about direct marketing tactics and technology.

With special guest speaker, Todd McClain from Vistaprint and Keynote Ann Handley from MarketingProfs, NEDMA’s “Ideas and Connections to Drive Your Marketing Success” conference was a very powerful and successful event for speakers, sponsors, exhibitors and attendees alike.

Please feel free to browse through the NEDMA Facebook album for all photos covering this event.


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