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The Changing Demographics of Facebook and Twitter Users


While the amount of people using the #1 social network in the world continued to increase last year, the demographics of the users changed slightly. Facebook users remain split between generations.

In 2009, the number of Twitter users increased by 900%, from just 2 million users in 2008, to over 20 million users by the end of 2009. The Twitter user demographic that increased most rapidly in the past year is the 18-24 year old set. This shift results in a fairly even split between Twitter users who are over and under the age of 35.

Source: Jamiepappas.com, Comscore 2009 US Digital Year in Review

Social Media

Overdrive Releases 2019 Social Media Map


Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

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5 Digital Pillars of Ecommerce

Overdrive 5 Digital Pillars of Ecommerce Video and Slides

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Ultimate SEO Dashboard for CMOs – Video & Slides

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Lead Gen Metrics Timeline

Overdrive Lead Generation Metrics Timeline Infographic

The lead generation metrics needed to truly “close the loop,” marking the journey from spend to MROI (media return on investment).

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