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The Definitive Paid Search (PPC) Campaign Launch Checklist


Paid search campaigns involve a ton of planning – from the initial strategy and goals to the actual campaign activation, dozens of boxes must be checked to ensure a successful launch.

Thankfully, we’ve simplified the process – yes, we’ve made a checklist. Of course, each campaign is unique, but this checklist provides a great starting point for making sure all major components receive proper attention.

**(Click here to download a PDF version of the Checklist)**

PPC Campaign Checklist



How AI is Reshaping Digital Marketing


Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies like Overdrive to embrace more technological change, as their marketing tech stacks grow…

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Google World Infographic

Overdrive Google World Digital Marketing Infographic

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The Digital Advertising Guide – 2nd Edition

Overdrive Digital Advertising Guide - PDF

Get your head around the many advertising options available to digital marketers today.

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Google SEO and Search Gallery: 16 Years of Search Results Presentation

Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.

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