Driving Forward > Digital Marketing Blog

The Fortune 500 meets Social Media

By

A study by the University of Massachusetts Dartmouth Center for Marketing Research reported on the adoption rate and use of social media marketing by Furtune 500 companies. The top 100 companies on the Furtune 500 list were more likely to maintain a company blog as well as a company Twitter account. (27% of companies ranked #1-100 have a Twitter account, while only 19% of companies ranked 401-500 are active in the microblogging community.)


The Fortune 500 companies are gradually adopting social media in their marketing practices. These companies, especially those in the top 100 are considered by many to be indicative of American business in general. However, previous data released by the center for marketing research revealed that more than half of the fastest-growing private companies in the U.S. used Twitter in 2009.

Source: eMarketer, March 5, 2010

Social Media

Overdrive Releases 2019 Social Media Map

By

Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   

Infographic

Google World Infographic

Overdrive Google World Digital Marketing Infographic

Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.

Get Access!   

eBook

The Digital Advertising Guide – 2nd Edition

Overdrive Digital Advertising Guide - PDF

Get your head around the many advertising options available to digital marketers today.

Get Access!   

Presentation

Google Gallery

Google SEO and Search Gallery: 16 Years of Search Results Presentation

Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.

Get Access!   
Dev Tool:

Request: the-fortune-500-meets-social-media
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=the-fortune-500-meets-social-media&page=
Loaded Template: single.php