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The Native Advertising Guide

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Native advertising is set to grow exponentially over the next three years, by 2018 native ad spend  will reach $21B, an incredible 347% increase from just 5 years prior. Native has the potential to change the face of advertising as we have grown accustomed to, but just WHAT exactly is native advertising? That question is why we wrote The Native Advertising Guide.

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Get the guide and wrap your head around the ad formats and platforms that will make you a successful digital marketer.  https://www.ovrdrv.com/native-advertising-guide/

Says Overdrive CEO Harry Gold, “The digital advertising landscape is changing before our eyes; however, with its many diverse and sometimes fluid ad formats, native advertising can be hard to define. To be great marketers today, we all have to be conversant in the latest in digital media and marketing, native is a big part of that.”

Some notable features of the guide include:

  • Examples of native ad units recognized by the Interactive Advertising Bureau (IAB)
  • Real life examples of each ad unit type
  • The top native advertising networks
  • And much more!

Download this free digital advertising resource at https://www.ovrdrv.com/native-advertising-guide/

If you would like to leverage our digital advertising expertise for your organization, please contact us.

 

 

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How AI is Reshaping Digital Marketing

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Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies to embrace more technological change, as their marketing tech stacks grow larger and…

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