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The Rise of Online Video Ads

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A while back, I examined an interesting Chicago Interactive Marketing Association (CIMA)/William Blair study showing that rich media growth had outstripped search for the first time and that much of the growth was driven by traditional big-brand advertisers, such as those in auto and finance.

Why is rich media drawing big brands and big dollars at such an accelerated rate? Broadband penetration and video. Video is central to rich media, and more people are consuming a major portion of video-based media online. We love hitting that “play” button! EMarketer projects U.S spending on online video advertising will rise to $4.3 billion in 2011, from $410 million last year.

Read more at http://www.clickz.com/showPage.html?page=3627030

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Social Media: 15 Ways You’re Doing It Wrong

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Facebook was founded in 2004, Twitter in 2006. Even Instagram’s been around for almost five years. So you can’t say this stuff is new anymore. For some strange reason, however, more marketers and brands than not are still struggling to make heads or tails of social media. Whether they’re surprisingly misinformed or just plain lost,…

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