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Desktop trumps Mobile in local search

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Searching For Local information

The Smart Shopper: Searching Local Information:

 

Ever wonder what the digital footsteps of a user is when performing search functions specific to location based queries? Below are some interesting findings with desktop and mobiles part in the users search behavior and preferences. So, believe it or not looks like desktop trumps mobile in local search behavior.
user search intent by the numbers:

64 percent of “On The Go” searches use GPS

37 percent of users compare two brands

33 percent are looking for business hours of operation

58 percent use a laptop or desktop device for their search

36 percent decide based on lowest price possible

Time Spent

When did people start searching for local information?

consumer-barometer-graph-225ac85c-21a8-458f-aa2f-298cb9fb5700

Motivation

Why did people research local businesses?

consumer-barometer-graph-ebdd85c1-4fbe-4fea-931d-7603ba129cdb

Urgency

How urgently did people need local information?

consumer-barometer-graph-a36ac6c8-ddc9-4307-b1bc-b436c37be9c2

Number of Brands

How many local businesses did people consider before making a choice?

consumer-barometer-graph-3b8230c5-44c3-4c61-89bf-66dc3759dfb7

Location of Search

Where did people look for local information?

consumer-barometer-graph-83ca0424-6d63-41e0-87b4-3eff799eb01e

Proximity of Search

How close to the business were people while looking for local information?

consumer-barometer-graph-f0850ea0-7847-4985-8d52-6615ee999bb2

Type of Information Needed

What type of local information did people look for?

consumer-barometer-graph-1792d4c8-c0f6-4a6c-83e5-51525ae706d7

 

Online and Offline Research

What online or offline research did people do to find local businesses?

consumer-barometer-graph-87d8aaaf-2640-4099-94a3-c169afb46fab

Offline Sources

What offline sources did people use to find local information?

consumer-barometer-graph-d54a9c53-eee6-4387-a6ed-d0c4ea2b61c6

Online Sources

What online sources did people use to find local information?

consumer-barometer-graph-e44e9616-9091-4ae2-b720-f6870c54759e

Maps/ GPS Usage

Did people use mapping services or GPS to find local businesses?

consumer-barometer-graph-35740319-2ddf-4652-a532-9acb763ada5e

Devices Used

Which devices did people use to find local information?

consumer-barometer-graph-16812414-301c-4a1c-b7da-8138f65b7a07

Device Combinations Used

What combinations of devices did people use to find local information?

consumer-barometer-graph-0aba5893-488a-466d-a0fc-f6746018c906

Decision Making Factors

What were the deciding factors in choosing a local business?

consumer-barometer-graph-c66e1573-0849-4e1c-baf9-09956de0d5c3

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