Desktop trumps Mobile in local search
Searching For Local information
The Smart Shopper: Searching Local Information:
Ever wonder what the digital footsteps of a user is when performing search functions specific to location based queries? Below are some interesting findings with desktop and mobiles part in the users search behavior and preferences. So, believe it or not looks like desktop trumps mobile in local search behavior.
user search intent by the numbers:
64 percent of “On The Go” searches use GPS
37 percent of users compare two brands
33 percent are looking for business hours of operation
58 percent use a laptop or desktop device for their search
36 percent decide based on lowest price possible
When did people start searching for local information?
Why did people research local businesses?
How urgently did people need local information?
Number of Brands
How many local businesses did people consider before making a choice?
Location of Search
Where did people look for local information?
Proximity of Search
How close to the business were people while looking for local information?
Type of Information Needed
What type of local information did people look for?
Online and Offline Research
What online or offline research did people do to find local businesses?
What offline sources did people use to find local information?
What online sources did people use to find local information?
Maps/ GPS Usage
Did people use mapping services or GPS to find local businesses?
Which devices did people use to find local information?
Device Combinations Used
What combinations of devices did people use to find local information?
Decision Making Factors
What were the deciding factors in choosing a local business?