Driving Forward > Digital Marketing Blog

The Social Media Oscar Race


$64.3 million was spent on the advertising for the five Best Picture nominees for an Oscar in 2008. Below you can see the breakout where Benjamin Button had the most ad spending $31.0 million in the US.

Regardless of the money spent for advertising, the night of the Academy Awards, social networking took full effect with viewers twittering about these films. Slumdog Millionaire lead with 6,369 tweets during the broadcast. Below is the breakout of the five film nominees:

* Slumdog Millionaire: 6,369
* Milk: 3,617
* The Curious Case of Benjamin Button: 1,110
* The Reader: 814
* Frost/Nixon: 543

Source: eMarketer, March 2 2009


How AI is Reshaping Digital Marketing


Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies to embrace more technological change, as their marketing tech stacks grow larger and…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   


SEM Success for B2B Webinar – Video & Slides

Overdrive SEM Success for B2B Webinar Video and Slides

Learn how you can afford to be at the TOP for all of your terms, maximize conversions while maintaining quality.

Get Access!   


5 Digital Pillars of Ecommerce

Overdrive 5 Digital Pillars of Ecommerce Video and Slides

Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.

Get Access!   


Ultimate SEO Dashboard for CMOs – Video & Slides

Overdrive Ultimate SEO Dashboard for CMOs PDF

Webinar slides and video with tactics CMOs can start using right away.

Get Access!   
Dev Tool:

Request: the-social-media-oscar-race
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=the-social-media-oscar-race&page=
Loaded Template: single.php