Driving Forward > Digital Marketing Blog

This Week’s Social Media Updates: Google+ Releases +Posts, Twitter’s Photo Direct Message, Updated Twitter Timeline

By

Here are the updates in the social media universe that you need to know about this week:

Micro blogging giant Twitter unveiled the newest update to the platform this week. Users can now send and receive photos through the direct messaging feature, which previously only allowed text to be sent. This update was prompted in reaction to picture sharing app Instagram’s latest update. They introduced a direct messaging feature  this week as well that allows for users to send pictures to a select group of their followers instead of posting it to their feeds.

Twitter

Twitter also initiated an update to the timelines. Now, instead of having the separate buttons on your home page, users can simply swipe between their “Home”, “Discover”, and “Activity” screens. “Notifications” and “Messages” buttons are now in place on the bottom navigation bar, making it easier to access the updated direct messaging feature.

The micro blogging site was also in some hot water this week when they removed functionality of their “Block” feature. It had previously allowed for users to disable other users from tweeting or direct messaging them. Twitter took away the feature originally because the company felt that it did not always offer the intended protection for the user, but in cases actually increased post-blocking harassment. Due to a large uprising, Twitter has reinstated the feature, but with the hopes that they will be able to create a better update in the future to ensure users’ safety and ultimately remove the feature.

Google+ has unveiled their newest advertising product, named +Posts. These new socially enabled ads will allow for brands to publish updates across the Google Display Network. Advertisers will only be paid if a user hovers over the ad for longer than two seconds, which would then prompt the ad to expand. Meanwhile, Google+ will remain ad-free to keep users content. They have already started displaying these ads of well-known brands such as Toyota, Ritz Crackers, and French telecommunications company Orange.

Not Expanded Ad Expanded Ad

 

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   

Infographic

Google World Infographic

Overdrive Google World Digital Marketing Infographic

Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.

Get Access!   

eBook

The Digital Advertising Guide – 2nd Edition

Overdrive Digital Advertising Guide - PDF

Get your head around the many advertising options available to digital marketers today.

Get Access!   

Presentation

Google Gallery

Google SEO and Search Gallery: 16 Years of Search Results Presentation

Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.

Get Access!   
Dev Tool:

Request: this-weeks-social-media-updates-google-releases-posts-twitters-photo-direct-messages-and-new-timeline
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=this-weeks-social-media-updates-google-releases-posts-twitters-photo-direct-messages-and-new-timeline&page=
Loaded Template: single.php