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Time Spent on Social Media Sites up 82%


The time spent by Global consumers on social networking sites has increased 82% in the past year, according to Nielson. Social networking sites are the most popular online category, based on time spent. Gaming and instant messaging round out the top three most popular online categories.

The unique audience of visitors to social networking sites has also increased considerably in the Global context over the past several years.
Data on Global consumers is collected from the U.S., U.K., Australia, Brazil, Japan, Switzerland, Germany, France, Spain and Italy.

Source: Nielsonwire, January 22, 2010

Social Media

Overdrive Releases 2019 Social Media Map


Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

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