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Top Marketing Trends and Concepts of 2008

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According to the first annual survey of Marketing Executives Networking Group, a nearly 1,700-member organization of marketers at a VP-level or higher, the top marketing trends in 2008 are as follows:

According to Anderson Analytics, “the survey focused on top marketing concepts, buzzwords, global areas of opportunity, targeted customer demographics, as well as the books that marketers look to for inspiration and growth opportunity.”

The topic that came out on top from the survey, Marketing Basics, includes concepts such as customer satisfaction, retention and segmentation; brand loyalty; and ROI.

Search Engine Optimization came out as the second most important topic, with 42% of marketers in all fields rating it “Very Important” for the upcoming year.

Source: Anderson Analytics, 2007

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