Tracking: A Double Edged Sword
The good thing about online is you can measure everything. The bad thing about online is you can measure everything.
When your campaign’s performing, you can tell right away and share the great news with your client. When your campaign isn’t performing, however, it can be a really hard, especially when you’re the one who has to report it. Of course, if you’re lucky enough to work on a campaign that has no tracking of meaningful actions and you’re simply reporting on impressions and clicks, you don’t have to worry about this.
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