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Traditional Ad Spending on a Steep Decline…


… but the Internet still looks promising!

Ad spending was originally forecasted in April 2009 to decline by 6.9% this year, but recent studies show it may be worse than we thought… Zenith is now estimating a drop of 8.5% worldwide.

Zenith now predicts total worldwide spending for 2009 will be $456.5 billion, down from nearly $500 billion last year.
Although some markets may be declining, others are growing. The internet is one medium that is not seeing a decrease in ad spending this year… it is actually growing (rising to an estimated $56.8 billion worldwide!).
As traditional media continues on this downward slope, digital media is only gaining speed. The internet has given brands an opportunity to connect with customers in a way traditional media couldn’t.

Source: eMarketer, July 13, 2009


How AI is Reshaping Digital Marketing


Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies like Overdrive to embrace more technological change, as their marketing tech stacks grow…

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The Digital Advertising Guide – 2nd Edition

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