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Overdrive Interactive Releases New Guide, “10 Ways Your Brand Can Stand Out on Twitter”

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Created for organizations who want to build their brands on Twitter, this guide will help you to boost your levels of engagement, reach and community size.

This social media marketing guide will show you:

  • How to gain Twitter users’ trust, support and loyalty
  • Secrets for transforming followers into prospects, customers and brand advocates
  • Methods for successfully injecting your brand into existing Twitter conversations
  • Ways to stand out among your competition and capture the attention of your target audience
  • Real examples of Twitter best practices in action from brands you know

Download the guide now at:

https://www.ovrdrv.com/twitter-brand

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Based on an article written by Overdrive’s Director of Social Media, Bob Cargill, that originally appeared on ClickZ, the guide is filled with the wisdom of a seasoned digital marketer. Said Cargill, “Given how much time I spend on Twitter promoting our clients brands, I also have plenty of opportunities to see how other brands use this social channel to win over their constituencies. This guide is a consolidation of some of my more compelling observations.”

Examples from the guide include:

  • DiGiorno Pizza newsjacking Super Bowl XLVIII game play to the tune of 17,000+ retweets
  • Charmin reaching out to Metamucil with a touching Valentine’s Day Twitter card
  • Taco Bell joking about the restaurant chain’s popularity
  • And much more

Download the free PDF at:

https://www.ovrdrv.com/twitter-brand

Marketing

Overdrive Releases The 2020 Artificial Intelligence Marketing Map

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Artificial Intelligence is rapidly innovating and ultimately changing the way we operate in our everyday lives. With this growing AI world, there is an ever-expanding variety of tools, apps, and websites that are available to marketers that aim to improve the customer experience. We’ve updated our 2020 Artificial Intelligence Map to include the latest artificial…

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Marketing

NEDMA Annual Conference 2019 Recap Part 2

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The morning of the NEDMA Annual Conference may have been filled with fresh faces, eager to learn – but the afternoon was dominated by marketing warriors, equipped with actionable insights and braced for knowledge yet to come from upcoming sessions. Read the recap of the first sessions of the day, including CEO Harry J. Gold’s…

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