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US Podcast Audience

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Active podcast audience is growing

According to eMarketer, the growth of the podcast-user base is being driven by:

  • Greater ease of consumption for podcast content
  • Growing awareness of podcasting
  • Terrestrial radio’s use and promotion of podcasting
  • Increased penetration of portable players
  • The evolution of smart phones and proliferation of affordable mobile data plans (although the majority of podcasting is currently still being done by PC)

Source: eMarketer Report, 2008

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