Driving Forward > Digital Marketing Blog

Verizon Buys Yahoo

Yahoo shows up on a mobile Samsung device

Verizon has completed a deal to buy Yahoo for $4.83 billion dollars, putting an end to Yahoo’s 22 years of independence. This acquisition gives Verizon ownership of the third-largest US Internet property- and the third largest mobile ad company in the world, trailing behind Google and Facebook. Combined with the buyout of AOL last year, Verizon seems to be taking steady steps towards its goal of being “the No. 1 global media technology company”.

Quote from Yahoo CEO Marissa Mayer
Quote from Yahoo CEO Marissa Mayer

The company is now in a strong position for online and mobile advertising as it moves into the digital content distribution world. We can look forward to an expanded Verizon presence in mobile advertising, with a strong focus on video content. Ovrdrv will continue to monitor this acquisition and report any updates in this post.

You can read Yahoo CEO Marissa Mayer’s update on her personal Tumblr blog here (and read more about Yahoo’s 2013 Tumblr acquisition here).

Wikipedia has the complete overview of the company’s history and leadership changes over the years.

To learn more about why mobile advertising matters to B2B marketers, click here.

Advertising

How AI is Reshaping Digital Marketing

By

Artificial Intelligence design studios are opening everywhere, adding to our marketing technology stack choices. Many platforms have already integrated components of AI into their existing marketing system offerings. Clients need to transform digitally, squared Today, clients are asking digital marketing and advertising agencies to embrace more technological change, as their marketing tech stacks grow larger and…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   

Infographic

Google World Infographic

Overdrive Google World Digital Marketing Infographic

Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.

Get Access!   

eBook

The Digital Advertising Guide – 2nd Edition

Overdrive Digital Advertising Guide - PDF

Get your head around the many advertising options available to digital marketers today.

Get Access!   

Presentation

Google Gallery

Google SEO and Search Gallery: 16 Years of Search Results Presentation

Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.

Get Access!   
Dev Tool:

Request: verizon-buys-yahoo
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=verizon-buys-yahoo&page=
Loaded Template: single.php