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Web 2.0

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According to a Scene7 study of companies that sell products or services online, “half of online businesses plan to add ‘Web 2.0’ online capabilities to their sites within the next six months, and over 93% intend to do so within the year.”

Half of online businesses plan to add Web 2.0 online capabilities to their sites within the next six months

The strongest growth is expected to be seen in:

  • Mobile commerce (m-commerce) – 5% of respondents already offer m-commerce, and 25% have plans to implement this feature in the upcoming year.
  • URL/Widget sharing
  • Personalized Messaging

Source: Scene7 Web 2.0 Experiences 2008 and Beyond Survey, 2008

E-Commerce

NEDMA Annual Conference 2019 Recap (Part 1)

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NEDMA Annual Conference The smell of coffee, the whispers of eager attendees, the brimming electricity of all the potential knowledge about to be shared from luminaries and marketing experts. This is what welcomed attendees the morning of the New England Direct Marketing Association (NEDMA) 2019 Annual Conference. Exhibitors lined the sides and back of Bentley’s…

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E-Commerce

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The Miracle Of Findability

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Brand Embrace Embodies Findability Overdrive Interactive developed the concept of the Brand Embrace five years ago which today is known by professionals in the digital marketing industry as Findability. The Brand Embrace and executing good Findability across search, social media and your online properties ensures that your business is present at critical touch-points throughout the discovery and decision-making…

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