Integrated Digital Marketing

Summary

New England furniture retailer, Bernie & Phyl’s, approached Overdrive to increase in-store and online sales, along with store and web traffic through digital advertising.

Customer Journey Mapping and Strategy
Paid Search Manketing (SEM)
Paid Social Management
Video Ad Management
Media Planning and Management
In-store Digital Support
Ad Creative Development
Campaign Tracking and Analytics

Customer Journey Mapping

Overdrive planned and wireframed Bernie & Phyl’s end-to-end customer journey from the first ad impression to the last email, and built all its required components in one shot.

Media Planning and Management

Overdrive developed a comprehensive media plan that identified high-value site direct media properties as well as a programmatic approach. This ensured Bernie and Phyls’s presence around key content as well as based on user intent.

Paid Search Management (SEM)

Overdrive restructured the paid search account and developed new ads and keywords to increase awareness among the target audience and drive foot traffic within brick-and-mortar stores, along with driving online sales and e-commerce revenue.

Display Banners

Banners were utilized for retargeting site visitors with special discounts and codes to entice customers who were further down the sales funnel.

Social Ad Creatives Support

A series of ads were launched on social to promote the many doorbuster furniture items for Bernie & Phyl’s Black Friday sale. Additional paid posts were created for sales events like Double Tax weekend, a promotional Apple product giveaway, and generic fall savings events.

Video Ad Management

Overdrive leveraged videos for YouTube ads for maximum brand recall, which aligned with and complemented other paid media endeavors.

Dashboard and Analysis

Overdrive created custom dashboards to ensure accurate tracking and segmentation of data in order to facilitate maximum insight into the integrated campaign.

Success!

+69.43%

Orders

+224.79%

Revenue

+155.47%

ROAS