Website Redesign
Social Campaign
Summary
Carlisle came to Overdrive to reinvigorate their paid and organic social presence in order to drive traffic to their website and build a robust presence that both entices and educates their audience on their offerings.
- Paid Social Management
- Organic Social Management
- Remarketing Social
- Paid Social Ad Creation
- Organic Social Designs
Paid Social
As it’s a highly sought after and popular asset, Pinterest and Instagram ad designs were focused on driving interest for catalogue requests.
Paid Social Refresh
Creative was A/B tested with new images of floors, refreshed ad designs, asset names and additional assets such as flooring guides.
Facebook Remarketing
Moving down the funnel, social ads were created and run on Facebook and Instagram for those who were ready to request a custom sample of their dream floor.
Organic Pin Creation
To keep an engaging and highly visual feed, organic pin designs are refreshed and measured to optimize for both engagement and click-through.
Boosting Strategy
Top performing pins are used to both inform creative designs moving forward, and boosted to take advantage of their high performance.