Carlisle

Social Campaign

Summary

Carlisle came to Overdrive to reinvigorate their paid and organic social presence in order to drive traffic to their website and build a robust presence that both entices and educates their audience on their offerings.

  • Paid Social Management
  • Organic Social Management
  • Remarketing Social
  • Paid Social Ad Creation
  • Organic Social Designs

Paid Social

As it’s a highly sought after and popular asset, Pinterest and Instagram ad designs were focused on driving interest for catalogue requests.

Paid Social Refresh

Creative was A/B tested with new images of floors, refreshed ad designs, asset names and additional assets such as flooring guides.

Facebook Remarketing

Moving down the funnel, social ads were created and run on Facebook and Instagram for those who were ready to request a custom sample of their dream floor.

Organic Pin Creation

To keep an engaging and highly visual feed, organic pin designs are refreshed and measured to optimize for both engagement and click-through.

Boosting Strategy

Top performing pins are used to both inform creative designs moving forward, and boosted to take advantage of their high performance.

Dev Tool:

Request: work/carlisle-social-campaign
Matched Rewrite Rule: work/([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: case_studies=carlisle-social-campaign&page=
Loaded Template: single-case_studies.php