Website Redesign


Continental Resources came to Overdrive looking for a complete overhaul of  The goal was to update the look, feel, and functionality of the site to bring it up to 21st century standards. Overdrive created a new website that is much more than just the online brochure offered by the old site.

  • Branding
  • User interface
  • Strategy
  • Web guidelines
  • Responsive web design
  • Web development

Branding Exercise

Overdrive conducted an extensive branding exercise with key client stakeholders and executive, ensuring the updated look and feel would be consistent with the long-held values of Continental Resources.

Site Architecture & Wireframes

Overdrive created an entirely new site architecture, and developed a set up templated wireframes from scratch based on client needs, and the required features list.  Wireframes for page templates were approved, and the resulting templated allow for quick spin-up of new pages moving forward.


The new website look and feel came out of the branding exercise conducted with the client.  Overdrive created new a new color palette , imagery, and icon sets to ensure the site reflected a modern, agile company.

Dev Tool:

Request: work/conres-website
Matched Rewrite Rule: work/([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: case_studies=conres-website&page=
Loaded Template: single-case_studies.php