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Social Media

Summary

MD Now wanted a robust social presence that engaged their audience and helped to increase patient volume to their locations. They tasked Overdrive with creating blog content, designs, and social posts that both educated their audience on their offerings but also how to better take care of their health in between visits.

  • Paid Social Management
  • Organic Social Management
  • Remarketing Social
  • Paid Social Ad Creation
  • Organic Social Designs
  • Blog Creation

Blog Creation

Overdrive created a series of topical health-focused blog posts to educate readers on seasonal ailments, reminders like back-to-school vaccinations and services offered at MD Now.

Blog Social Support

Designs were created to both support the blog post on social, but also worked to stand alone with useful information for the audience in case they didn’t click to read further.

Location Opening Paid Social Support

Designs were created to support new location grand openings or acquisitions. These posts were supported by a paid budget, boosted to geo-target interest pools in those areas.

Services Social Support

Designs were created to highlight MD Now’s biggest differentiators, including their discounts and coupons for services like flu shots – or their ever-expanding list of insurance providers accepted.

Health Holidays/Awareness Social Support

Additional designs were created for health awareness days and months to take advantage of trending hashtags and topics, and further engage audience members.

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