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Integrated Digital Marketing

Summary

Overdrive was engaged by the document management company, M-Files, to raise awareness of their benefits and solution sets through integrated digital marketing, content creation, and organic SEO.

  • Display Banner Creation
  • Infographic Creation
  • Sales Enablement Content
  • Organic Search Engine Optimization

Digital Display Banners

Action-oriented banners were developed to drive awareness of M-Files status on the Magic Quadrant, an honor that lends credence and credibility. These banners were deployed across high-value online properties that the target audience occupied.

Buyers Guide Sales Enablement

In order to expand their footprint in North America, Overdrive created a helpful Buyers Guide to educate and raise awareness of ECM (Enterprise Content Management), one of M-Files’ main offering.

Content Promotion: Display Banners and Social

The Buyers Guide was promoted on LinkedIn and on relevant high-traffic sites using the Display network.

Infographic Creation

As listicles work as powerful ‘top of the funnel’ content, two highly visual infographics were developed to be used in digital marketing efforts. These pieces had descriptive, straightforward titles that worked to do all the selling to the audience set.

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