Driving Forward > Digital Marketing Blog

Yahoo! Announces “Local Offers”


Trying to take the plunge into the local deals space, Yahoo! has announced it will be launching “Local Offers” which will work in conjunction with partners such as Groupon, LivingSocial and Coupons.com.

The ability for creating engaging users is right up Yahoo!’s alley, with more than 180 million unique users – giving them the ability to provide the targeting needed to direct traffic to local businesses and merchants with local offers.

This type of social engagement has proven to be successful, allowing users to interact with different brands’ products and services while acquiring deals and discounts that are directly targeted for their benefit.

With Yahoo! stepping up and joining in the location-based fun, we will have to stay tuned for the official launch of this service to see exactly what it will entail and how it will compare to the other similar location-based services that have recently been announced.



Mobile-First Index: What You Need to Know


Google’s Mobile-First Index As of November 2017, Google will now have one index for its search results and will index the mobile-version of your website before the desktop-version. (Google had typically used the desktop version of a page’s content to index and determine rankings for a page.) How your website renders on a mobile device…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   


Google World Infographic

Overdrive Google World Digital Marketing Infographic

Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.

Get Access!   


The Digital Advertising Guide – 2nd Edition

Overdrive Digital Advertising Guide - PDF

Get your head around the many advertising options available to digital marketers today.

Get Access!   


Google Gallery

Google SEO and Search Gallery: 16 Years of Search Results Presentation

Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.

Get Access!   
Dev Tool:

Request: yahoo-announces-local-offers
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=yahoo-announces-local-offers&page=
Loaded Template: single.php