Driving Forward > Digital Marketing Blog

Younger Women Adapt to Social Media Easier than Older Women


A report entitled “Why Y Women?” by PopSugar and Radar Research indicates that Generation Y women are more likely to turn to their peers for brand information and product reviews, rather than experts and celebrities, unlike Generation X women.

Forty-two-percent of Gen Y women discover brands and products through social networking and status update websites, compared to only 22% of Gen X women. Additionally, Gen Y women are more influenced by blogs written by professionals as well as people they can relate to. On the other end of the spectrum, Gen X women (66%) are most likely to hear about product and brand information through an online newspaper or magazine.

Furthermore, the report says that 69% of Gen Y women call friends or tell them in-person about new products and brands; however, it is interesting to note that they are more likely to use social media resources to spread information about new findings than Gen X. For example, 28% of Gen Y will use a social networking site to share information about brands and products they like, versus 15% of Gen X.

Source: eMarketer; November 11, 2009

Social Media

Overdrive Releases 2019 Social Media Map


Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

Read the full article

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   


Marketing Minute Video: The Power of – And Then What?

Episode 4 The Power of "And Then What?"

Learn how all elements of digital marketing work together.

Get Access!   


Artificial Intelligence Marketing Map

Learn to navigate the ever-changing landscape of Artificial Intelligence Marketing.

Get Access!   


Social Media Map

Explore the evolving social media marketing landscape. Live links to more than 390 sites, apps, and tools broken down into 25 categories.

Get Access!   
Dev Tool:

Request: younger-women-adapt-to-social-media-easier-than-older-women
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=younger-women-adapt-to-social-media-easier-than-older-women&page=
Loaded Template: single.php