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YouTube Dominates Video

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Barack Obama's YouTube video proves that when whether we're planning and buying for a viral video campaign, a social media campaign, or a regular online media campaign, we have to remember that MAJORITY of consumers immediately think of YouTube
YouTube once again proves how it’s almost synonymous with video. According to AdAge, President-elect Barack Obama’s victory speech has been uploaded more than 500 times and viewed more than 7 million times on the web in the last 48 hours after election night. And where did those eyeballs come from? 98% came from YouTube. Imagine that, out of the hundreds of video-sharing sites online, YouTube captured 98% of the video views.

We’re already big fans of YouTube so this comes as no surprise. According to Mediapost, YouTube delivers over 10 times the number of video views of its nearest competitor.

What does this say to us media planners? It says that when whether we’re planning and buying for a viral video campaign, a social media campaign, or a regular online media campaign, we have to remember that MAJORITY of consumers immediately think of YouTube. Of course, we also have to remember that YouTube is not the end-all and be-all of all video; other sites (MySpace/Fox interactive, Microsoft sites, Yahoo!, Hulu, etc) all have their own strengths as well. But for now, YouTube is the video giant.

Happy weekend everyone!

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