Driving Forward > Digital Marketing Blog

YouTube Undergoes The Knife: See The New Facelift


You may notice yourself looking twice as you view a video on YouTube today. No, it’s not your eyesight, nor is it a pesky browser bug. YouTube has undergone a serious facelift to update and revamp its video page. With a new look and several new features, YouTube has strived to create a clutter-free and ultimately more user friendly page – A transition that is one of the biggest redesigns in its history.

So, what are some of these changes and how will they benefit the YouTube experience? Simplifying the look will help viewers focus on the video itself which is at the heart of the redesign. To create a more streamlined search there is a “next up” video list in which you can add videos to your queue on the right side of the page. Syncing up descriptions and stats, along with grouping actions such as sharing, rating, saving, or flagging will result in a more organized page layout. And let’s not forget about the rating system. As most of YouTube’s users select either 1 or 5 stars, the rating will be changed to a “Like” or “Don’t Like” model – Common terminology to other social channels such as Facebook.

With several other tweaks having been made for a more enjoyable viewing experience, the redesign was well-thought out before making the transition. The YouTube team has spent time gathering feedback and looking at data to ensure the changes made resonate well with users. But as always, change can take time to get used to; especially on a site that has been pretty stagnant when it comes to dramatic design changes.

If you switched to this new format when it was first introduced a few months ago in beta, you may not notice anything new and have probably gotten comfortable using the new page. Tech savvy news publications have been posting updates during the process to promote user transition.

Will YouTube continue to increase its success in being one of the major social media outlets with this new video viewing format? Stay tuned.

Social Media

Overdrive Releases 2019 Social Media Map


Social media plays a huge role in shaping the modern consumer’s mind and can be an effective tool in influencing the buyer decision making process. From attracting new consumers to communicating to current ones, social media can be a powerful channel in the lead gen process. Overdrive Interactive has updated its signature Social Media Map…

Read the full article


December 9, 2019

Become a Marketing Engineer at MTech Summit. Register now to get a $60 discount.

Register Now!

Contact Us

Schedule a presentation. Tell us about your marketing goals. Find our offices. Or, just say hello. We would love to hear from you!

Contact Us   


Google World Infographic

Overdrive Google World Digital Marketing Infographic

Visualize the world of Google's companies, technologies, and services. Get the PDF with live links to over 200 assets.

Get Access!   


The Digital Advertising Guide – 2nd Edition

Overdrive Digital Advertising Guide - PDF

Get your head around the many advertising options available to digital marketers today.

Get Access!   


Google Gallery

Google SEO and Search Gallery: 16 Years of Search Results Presentation

Explore how Google’s results page has evolved with 54 images illustrating 16 years of development.

Get Access!   
Dev Tool:

Request: youtube-undergoes-the-knife-see-the-new-facelift
Matched Rewrite Rule: ([^/]+)(?:/([0-9]+))?/?$
Matched Rewrite Query: name=youtube-undergoes-the-knife-see-the-new-facelift&page=
Loaded Template: single.php