Allyson Ly

Paid Media Specialist

Allyson Ly, a Paid Media Specialist with 2 years of experience, brings a fresh and more empathy-focused perspective to digital marketing and digital strategy. Her expertise lies in developing performance-driven campaigns that aim to elevate brand/product presence and drive long-term, measurable growth. Allyson has a proven track record of boosting consumer engagement, alleviating customer experiences, and providing robust and relevant reporting. With a passion for growth, she consistently seeks innovative ways to enhance campaign performance while maintaining a consumer-centric mindset. Her strategic approach is grounded in continual research, ensuring that each effort is tailored to meet evolving market needs and deliver impactful results.

Certifications

Google Ads Search Certification

Google Ads Display Certification

Google Ads Video Certification

Publications

Honors/Awards

Expertise

Digital Marketing

Digital Strategy

Paid Media

Google Ads

Digital Display Advertising

SEM

Video Advertising

Campaign Management

Optimization

Lead Generation

Market Research

Organic Social

Copywriting

Google Analytics

YouTube

Presentation Creation

Excel

Jira

Lytho

Boards

Languages

English

Articles by

Allyson Ly