Your Bespoke Hyperlocal
Brandformance Agency

Precision Targeting. Performance Results. Personalized Service.

Who We Are

Overdrive is a full-service digital agency built for brands that need more than vendor support—they need strategic firepower and operational efficiency. As a bespoke hyperlocal brandformance agency we fuse customized strategy, hyper-targeted media, and performance-driven creative to deliver measurable results—from the national stage to the neighborhood level.
We empower marketing leaders to thrive—not just in-market, but inside the org. With sharp insights, human storytelling, and transparent data, we help you build alignment, earn trust, and unlock the full potential of your programs —and your team.
Our approach is innovative, our mindset is scrappy, and our partnerships are built on trust and accountability. Because in a world of complexity, what matters most is who you're in it with.

What Makes Us Different

Hyperlocal Execution with National Efficiency

From SEO to paid media to listings management, our hyperlocal solutions ensure your brand is seen, clicked, and visited in the exact markets that matter—from 5 to 5,000 locations.

Brandformance that Delivers

Overdrive blends storytelling and science. Our campaigns deliver both brand equity and performance—awareness, engagement, leads, and revenue. You don't have to choose.

Smarter Spend. Stronger Results.

We help you get more from every dollar. Whether it's through smarter media planning, process automation, or better vendor alignment—efficiency is in our DNA.

Executive Access. Expert Support

We're hands-on, proactive, and transparent. You'll work directly with seasoned strategists and subject matter experts who understand your market, your goals, and your pressure to perform.

Reporting that Means Business

We translate campaign metrics into boardroom-ready insights. With Overdrive, you'll always know what's working, what's next, and how your marketing is driving growth.

Hyperlocal Execution with National Efficiency

From SEO to paid media to listings management, our hyperlocal solutions ensure your brand is seen, clicked, and visited in the exact markets that matter—from 5 to 5,000 locations.

Brandformance that Delivers

Overdrive blends storytelling and science. Our campaigns deliver both brand equity and performance—awareness, engagement, leads, and revenue. You don't have to choose.

Smarter Spend. Stronger Results.

We help you get more from every dollar. Whether it's through smarter media planning, process automation, or better vendor alignment—efficiency is in our DNA.

Executive Access. Expert Support.

We're hands-on, proactive, and transparent. You'll work directly with seasoned strategists and subject matter experts who understand your market, your goals, and your pressure to perform.

Reporting that Means Business

We translate campaign metrics into boardroom-ready insights. With Overdrive, you'll always know what's working, what's next, and how your marketing is driving growth.

Meet Our

Leadership Team

Rob Murray
Rob Murray
CEO
Jeff Selig
Jeff Selig
Chief Strategy Officer (CSO)
Francis Ferrara Jr.
Francis Ferrara Jr.
Chief Financial Officer (CFO)
Joel Breen
Joel Breen
Chief Revenue Officer (CRO) / Head of Growth
Heather Pidgeon
Heather Pidgeon
VP, Group Account Director
Peter Cesiro
Peter Cesiro
VP, Group Account Director
Dan Geller
Dan Geller
Director of Paid Media
Hailey Burnham
Hailey Burnham
Associate Director of Media
Mike Mckenzie
Mike Mckenzie
Director of Demand Generation

Our Culture & Values

01  We're Accountable
We take ownership of our actions and are transparent in our work.
02  We're Scrappy
We ask questions and are open-minded. Where others see big problems, we see big solutions.
03  We're Innovative
We bring bold thinking to our work, challenging the status quo to drive cutting edge solutions.
04 We're Caring
We build strong relationships with our partners and communities to create a supportive and inclusive environment.

Ideal For

We partner best with organizations that share our values and approach to marketing.

Trusted by Leading Brands

We work with innovative companies across industries who trust us to deliver results.