Your Bespoke Hyperlocal
Brandformance Agency
Precision Targeting. Performance Results. Personalized Service.
Who We Are
Overdrive is a full-service digital agency built for brands that need more than vendor support—they need strategic firepower and operational efficiency. As a bespoke hyperlocal brandformance agency we fuse customized strategy, hyper-targeted media, and performance-driven creative to deliver measurable results—from the national stage to the neighborhood level.
We empower marketing leaders to thrive—not just in-market, but inside the org. With sharp insights, human storytelling, and transparent data, we help you build alignment, earn trust, and unlock the full potential of your programs —and your team.
Our approach is innovative, our mindset is scrappy, and our partnerships are built on trust and accountability. Because in a world of complexity, what matters most is who you're in it with.
What Makes Us Different
Hyperlocal Execution with National Efficiency
From SEO to paid media to listings management, our hyperlocal solutions ensure your brand is seen, clicked, and visited in the exact markets that matter—from 5 to 5,000 locations.
Brandformance that Delivers
Overdrive blends storytelling and science. Our campaigns deliver both brand equity and performance—awareness, engagement, leads, and revenue. You don't have to choose.
Smarter Spend. Stronger Results.
We help you get more from every dollar. Whether it's through smarter media planning, process automation, or better vendor alignment—efficiency is in our DNA.
Executive Access. Expert Support
We're hands-on, proactive, and transparent. You'll work directly with seasoned strategists and subject matter experts who understand your market, your goals, and your pressure to perform.
Reporting that Means Business
We translate campaign metrics into boardroom-ready insights. With Overdrive, you'll always know what's working, what's next, and how your marketing is driving growth.
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Rob Murray
CEO
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Jeff Selig
Chief Strategy Officer (CSO)
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Francis Ferrara Jr.
Chief Financial Officer (CFO)
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Joel Breen
Chief Revenue Officer (CRO) / Head of Growth
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Heather Pidgeon
VP, Group Account Director
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Peter Cesiro
VP, Group Account Director
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Dan Geller
Director of Paid Media
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Hailey Burnham
Associate Director of Media
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Mike Mckenzie
Director of Demand Generation
Our Culture & Values
01 We're Accountable
We take ownership of our actions and are transparent in our work.
02 We're Scrappy
We ask questions and are open-minded. Where others see big problems, we see big solutions.
03 We're Innovative
We bring bold thinking to our work, challenging the status quo to drive cutting edge solutions.
04 We're Caring
We build strong relationships with our partners and communities to create a supportive and inclusive environment.
Ideal For
We partner best with organizations that share our values and approach to marketing.
Performance-focused marketing leaders
Marketing executives who need both brand impact and measurable ROI.
Multi-location brands & franchises
Organizations that need consistent brand presence with local market relevance.
Healthcare networks & service providers
Health organizations looking to connect with patients in specific service areas.
National brands with local relevance goals
Companies looking to move beyond templated agency service models.
Trusted by Leading Brands
We work with innovative companies across industries who trust us to deliver results.
