Paid Media

Performance-Driven Innovation-Led. Budget-smart.

What We Deliver

Stay ahead with our latest thinking on digital marketing, industry trends, and strategic insights to drive your business forward.

Localized Media Planning & Buying

Strategic media placement optimized for local markets

Google & Bing Paid Search (PPC)

Performance-driven search campaigns

Paid Social Media

Meta, TikTok, LinkedIn, YouTube, and more

Display & Programmatic Campaigns

Targeted display advertising across networks

Remarketing & Funnel Retargeting

Re-engage audiences with tailored messaging across every stage of the funnel

Franchise & Multi- Location Media Rollouts

Custom media strategies designed for scalable, multi-market brand execution

Budget Optimization & Media Mix Modeling

Maximize ROI with data-backed budget allocation and channel performance insights

Budget Optimization & Media Mix Modeling

Maximize ROI with data-backed budget allocation and channel performance insights

Franchise & Multi- Location Media Rollouts

Custom media strategies designed for scalable, multi-market brand execution

Remarketing & Funnel Retargeting

Re-engage audiences with tailored messaging across every stage of the funnel

Display & Programmatic Campaigns

Targeted display advertising across networks

Paid Social Media

Meta, TikTok, LinkedIn, YouTube, and more

Google & Bing Paid Search (PPC)

Performance-driven search campaigns

Localized Media Planning & Buying

Strategic media placement optimized for local markets

We make every dollar work harder — nationally, regionally, and right down to the zip code.

Client Success
Stories

See More Results

Veracode Integrated Digital Marketing

Veracode came to Overdrive to assist them in designing an integrated digital program with ABM elements that would help them meet their lead generation goals.
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SoClean Integrated Digital Marketing and Social Media Management

Traditionally known for their flagship sleep equipment maintenance product, SoClean came to Overdrive to help market their new line of lifestyle products through the extension and reinvigoration of their social and web presence.
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Siemens Paid Search Management

Siemens came to Overdrive to increase free trial downloads of Solid Edge – a portfolio of affordable, easy-to-use software tools that address all aspects of the product development process – in high priority international markets.
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PetSmart Paid Social Campaign

PetSmart Veterinary Services came to Overdrive as they were looking to significantly expand their network of franchise-owned veterinary clinics inside PetSmart retail store locations.
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PetSmart Paid Search Management

After a thorough audit, Overdrive restructured the account, updated targeting, improved ad copy, optimized landing pages and build a custom interactive reporting dashboard​. Within the first 3 months, conversion rate and cost per conversion both improved by over 22%.
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NaviRefi Branding

Navient, the world’s largest servicer of student loans, came to Overdrive to help launch a new brand and student lending product. The work included a complete brand launch and activation with a full digital marketing campaign.
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RSA Integrated Digital Marketing

RSA Security came to Overdrive looking to ramp up lead generation efforts for 4 individual business units. As part of that program, Overdrive worked to improve SEO visibility, rebuilt the RSA paid search program, planned and executed display media across multiple partner networks, and launched targeted ads on LinkedIn, where we could not only target by company, but also by job title, seniority, location, etc.
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Schwinn Integrated Digital eCommerce

American original bike brand, Schwinn, tapped Overdrive to promote their new electric bikes, as well as their non-electric traditional bikes. The campaign was geared towards driving both brand awareness in the category as well as direct eCommerce sales from their website.
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Navisite Integrated Digital Demand Generation

NaviSite came to Overdrive to help them deploy an integrated digital marketing campaign to drive qualified lead generation for Application Services, Hybrid Cloud Services, Desktop Cloud Services (DaaS), and Hosting & Colocation.
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M-Files Integrated Digital Marketing

Overdrive was engaged by the document management company, M-Files, to raise awareness of their benefits and solution sets through ABM, paid search, content creation, and organic SEO.
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Mimecast Integrated Digital Marketing

Mimecast came to Overdrive to help build their brand, grow their digital footprint, drive traffic and engagement from their target audience and, of course, to grow revenue.
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Kibo Paid Search Management

Overdrive conducted a full paid search audit for Kibo and made changes based on best practices. The headless ecommerce platform quickly benefitted from an instant increased performance from the strategies and tactics deployed.
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Lumeris Integrated Digital Marketing

Empowering health systems in their transition to value-based care, Lumeris came to Overdrive to help create a marketing funnel based on thought leadership and nurture their audience through relevant assets.
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Guardicore Customer Journey Campaign

Leading segmentation company, Guardicore, had countless assets to educate and build trust, but no structure in place to leverage these assets to lead their target audience down the sales funnel.
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Irwin Naturals Integrated Ecommerce

For over 20 years Irwin Naturals has been a provider of premium quality vitamins, supplements, and other products to support a healthy lifestyle. Based in Los Angeles, CA, Irwin Naturals are sold nation-wide at supermarkets, pharmacies, health specialty store, and online.
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First Midwest Bank Integrated Digital Marketing

First Midwest Bank came to Overdrive to help them deploy integrated digital marketing campaigns to drive qualified lead generation for their Consumer Loan products, MSB services, Small Business segment, and Consumer Checking offerings.
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Embr E-commerce Website Redesign

Embr Labs came to Overdrive looking for a redesign of their eCommerce website to optimize the site for conversions and the mobile experience. They also wanted a fresh, new design in a feminine-centric perspective that positioned them as the solution to hot flashes caused by Menopause.
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Dynatrace Integrated Marketing and Lead Generation

Dynatrace came to Overdrive to help them launch their digital online presence and customer journey from the first impression through to trial and sales.
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Coralogix Integrated Digital Marketing

Specializing in log data observability, Coralogix first leveraged Overdrive to put together a nurture campaign to support paid search efforts. Since the initial campaign creation, Overdrive has also designed and developed additional campaigns for events and new asset launches.
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Community College Limelight Branding and Website Design

Community College Limelight came to Overdrive to develop a brand and a compelling interactive hub to celebrate the powerful impact that community colleges have on the lives of students, families, and local economies.
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Benjamin Franklin Institute of Technology Customer Journey Campaign

As the oldest trade school located favorably in Boston, BFIT traditionally held in-person recruitment events where enrolling students were walked through the application process and potential future career paths.
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Briza Website and Lead Gen Campaign

Briza needed a website and campaign creative that positioned them as a category leader in API technology for commercial insurance, and they needed it quickly in time for their upcoming tradeshow season. They came to Overdrive for a refreshed look and feel that moved away from their old site design, which reflected an old D2C type SaaS product and customer set they no longer served.
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Archer Integrated Digital Marketing

RSA leveraged Overdrive to help promote its Archer brand by raising awareness of its product offerings and thought leadership on Risk Management through the expansion of its digital footprint.
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Related
Insights

Stay ahead of the curve with our latest thinking on marketing strategy, trends, and tactics.
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April 13, 2025
Paid Media

The Rise of AI in Ad Buying: What Marketers Need to Know

AI-Powered Campaigns Are Taking Over: Artificial intelligence is transforming digital advertising really fast. Major platforms like Google and Meta have introduced powerful tools like Performance Max and Advantage+, designed to automate nearly every aspect of ad buying. Marketers provide budget and goal inputs, and the algorithm determines everything from where to place the ads to how they’re shown—and even who sees them. This shift promises better performance, faster campaign launches, and reduced manual workload. For small and midsize businesses, it levels the playing field, enabling sophisticated targeting and ad delivery without the need for large in-house media teams. For larger advertisers, it offers the potential to scale efforts more efficiently across platforms.
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April 9, 2025
Paid Media

Snapchat Ads: Key Benefits, Audiences & Ad Formats

Since launching in 2011, Snapchat’s evolved from a simple messaging platform into a robust advertising channel that brands use to connect with their audiences, mainly Gen Z and Millennials. Additionally, the platform has experienced significant revenue growth. In Q1 2024, SNAP’s revenue increased by 21%, highlighting its heightened popularity as a vital social media marketing tool.
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March 16, 2025
Paid Media

Integrating Programmatic Ads into Your Omnichannel Strategy

Discover how programmatic ads enhance your omnichannel media strategy. Learn how Overdrive’s paid media solutions drive efficiency and ROI.
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