Paid Media

Performance-Driven Innovation-Led. Budget-smart.
Activation driven by intelligence, not guesswork. We design and optimize paid programs rooted in audience insight, funnel dynamics, and measurable outcomes.
Start with a Diagnostic

The Problem

Most Measurement is Lying to You

Media execution has been commoditized by AI and platform automation. Most measurement approaches still rely on directional signals and last-click attribution. The result is a quiet misallocation of millions in marketing spend, and no one in the room can prove otherwise.

CMOs are being asked what marketing is actually contributing to revenue. CFOs want to know where spend is being wasted. Growth leaders need a defensible answer to whether they can scale efficiently.

We answer those questions with causal evidence, not assumptions.

What We Deliver

Integrated capabilities that move you from campaign optimization to capital allocation.

Localized Media Planning & Buying

Strategic media placement optimized for local markets

Google & Bing Paid Search (PPC)

Performance-driven search campaigns

Paid Social Media

Meta, TikTok, LinkedIn, YouTube, and more

Display & Programmatic Campaigns

Targeted display advertising across networks

Remarketing & Funnel Retargeting

Re-engage audiences with tailored messaging across every stage of the funnel

Franchise & Multi- Location Media Rollouts

Custom media strategies designed for scalable, multi-market brand execution

Budget Optimization & Media Mix Modeling

Maximize ROI with data-backed budget allocation and channel performance insights

Budget Optimization & Media Mix Modeling

Maximize ROI with data-backed budget allocation and channel performance insights

Franchise & Multi- Location Media Rollouts

Custom media strategies designed for scalable, multi-market brand execution

Remarketing & Funnel Retargeting

Re-engage audiences with tailored messaging across every stage of the funnel

Display & Programmatic Campaigns

Targeted display advertising across networks

Paid Social Media

Meta, TikTok, LinkedIn, YouTube, and more

Google & Bing Paid Search (PPC)

Performance-driven search campaigns

Localized Media Planning & Buying

Strategic media placement optimized for local markets

We make every dollar work harder — nationally, regionally, and right down to the zip code.

How ItWorks

Diagnostic Pilot

We run MMM, geo tests, and establish your data foundation. You walk away with a clear picture of what is working and what is not.

Triangulation

We align causal and modeled insights so your team has a unified view of performance, not competing dashboards pulling in different directions.

Budget Modeling

We model budget allocation scenarios to show exactly where reallocation drives the most efficient growth.

Ongoing Growth

Continuous measurement, governance, and insight delivery as your business scales.

Client Success
Stories

See More Results

Smarter Spend. Stronger Performance.

How Overdrive helped Lumeris improve LinkedIn paid media efficiency, increase engagement, and build a more focused demand generation engine for a high-value healthcare platform.
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Scaling Paid Media Across Locations Efficiently: A Smarter Model for Multi-Market Growth

A tiered account restructure unlocked scalable, high-intent growth—more than doubling conversions while improving efficiency, even as investment increased.
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More Leads. Lower Cost. Smarter Search.

AI Max for Search unlocked incremental high-intent demand—improving lead volume, CPL, and conversion rate.
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Need Some Work Done?

They needed more than just leads—they needed patients to walk through the door. We had to shift from top-of-funnel engagement to down-funnel action.
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Siemens Paid Search Management

Siemens came to Overdrive to increase free trial downloads of Solid Edge – a portfolio of affordable, easy-to-use software tools that address all aspects of the product development process – in high priority international markets.
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PetSmart Paid Social Campaign

PetSmart Veterinary Services came to Overdrive as they were looking to significantly expand their network of franchise-owned veterinary clinics inside PetSmart retail store locations.
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PetSmart Paid Search Management

After a thorough audit, Overdrive restructured the account, updated targeting, improved ad copy, optimized landing pages and build a custom interactive reporting dashboard​. Within the first 3 months, conversion rate and cost per conversion both improved by over 22%.
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Navisite Integrated Digital Demand Generation

NaviSite came to Overdrive to help them deploy an integrated digital marketing campaign to drive qualified lead generation for Application Services, Hybrid Cloud Services, Desktop Cloud Services (DaaS), and Hosting & Colocation.
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Kibo Paid Search Management

Overdrive conducted a full paid search audit for Kibo and made changes based on best practices. The headless ecommerce platform quickly benefitted from an instant increased performance from the strategies and tactics deployed.
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Lumeris Integrated Digital Marketing

Empowering health systems in their transition to value-based care, Lumeris came to Overdrive to help create a marketing funnel based on thought leadership and nurture their audience through relevant assets.
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First Midwest Bank Integrated Digital Marketing

First Midwest Bank came to Overdrive to help them deploy integrated digital marketing campaigns to drive qualified lead generation for their Consumer Loan products, MSB services, Small Business segment, and Consumer Checking offerings.
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Archer Integrated Digital Marketing

RSA leveraged Overdrive to help promote its Archer brand by raising awareness of its product offerings and thought leadership on Risk Management through the expansion of its digital footprint.
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