Bright Horizons
Lead Growth
More Leads. Lower Cost. Smarter Search.
AI Max for Search unlocked incremental high-intent demand—improving lead volume, CPL, and conversion rate.
+17%
Lead Volume
+16%
Cost Per Lead
+20%
Conversion Rate
Project Overview
Bright Horizons, a U.S.-based provider of child care and early education services, needed to reaccelerate lead growth from search as other digital channels softened. This case study highlights how Overdrive leveraged Google Ads’ AI Max for Search (beta) to expand reach, identify previously untapped high-intent users, and improve efficiency through AI-driven targeting and real-time optimization.
The Challenge
- Center Visitor Leads were declining
- Other digital channels softened, reducing lead volume
- Needed scalable growth without raising acquisition costs
- Required high-intent traffic to restore momentum
Dig Deeper
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Our Solution
- Enrolled in AI Max for Search (beta)
- Expanded reach beyond traditional audience constraints
- Used AI-driven automation to optimize bids + messaging
- Focused on maximizing conversion efficiency in real time
Dig Deeper
The Results
+17%
Lead Volume
+16%
Cost Per Lead
+20%
Conversion Rate
The Results
+17%
Lead Volume
+16%
Cost Per Lead
+20%
Conversion Rate
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