Insights & Resources

Stay ahead with our latest thinking on digital marketing, industry trends, and strategic insights to drive your business forward.

Smarter Marketing Starts Here

Subscribe to Overdrive updates for bold ideas, performance-driven tactics, and agency insights that don’t feel like... well, agency insights.

The Rise of AI in Ad Buying: What Marketers Need to Know

The Rise of AI in Ad Buying: What Marketers Need to Know

AI-Powered Campaigns Are Taking Over: Artificial intelligence is transforming digital advertising really fast. Major platforms like Google and Meta have introduced powerful tools like Performance Max and Advantage+, designed to automate nearly every aspect of ad buying. Marketers provide budget and goal inputs, and the algorithm determines everything from where to place the ads to how they’re shown—and even who sees them. This shift promises better performance, faster campaign launches, and reduced manual workload. For small and midsize businesses, it levels the playing field, enabling sophisticated targeting and ad delivery without the need for large in-house media teams. For larger advertisers, it offers the potential to scale efforts more efficiently across platforms.

Read Full Article

partners-shaking-hands

Why CMOs Are Choosing Agencies Over In-House Teams

In today’s complex marketing landscape, CMOs are increasingly turning to agency partnerships to gain speed, agility, and specialized expertise that internal teams often can’t match. Rather than replacing in-house talent, the right agency amplifies it—bringing cross-industry innovation, operational efficiency, and performance accountability that drive faster, smarter growth.

Read Full Article

google-indexing-instagram-content

Google Indexing Instagram Content

Since July 10, 2025, Google has begun indexing public Instagram posts, giving brands new opportunities to extend their reach beyond the app by treating posts like SEO-optimized landing pages.

Read Full Article

Overdrive, Rebuilt:New Look, Sharper Focus,Same Relentless Drive

Overdrive, Rebuilt:New Look, Sharper Focus,Same Relentless Drive

We’ve launched a new site and a sharper direction for Overdrive. Check out the new ovrdrv.com and see how we’re helping marketing teams move faster, think bigger, and perform smarter.

Read Full Article

Crafting the Demand Gen Customer Journey

Crafting the Demand Gen Customer Journey - Webinar Slides & Video

Today, in order to be a great marketer, one must truly be able to visualize an end-to-end customer journey and experience – and then make it happen with the support of search engine marketing.

Read Full Article

The Rise of AI in Ad Buying: What Marketers Need to Know

The Rise of AI in Ad Buying: What Marketers Need to Know

AI-Powered Campaigns Are Taking Over: Artificial intelligence is transforming digital advertising really fast. Major platforms like Google and Meta have introduced powerful tools like Performance Max and Advantage+, designed to automate nearly every aspect of ad buying. Marketers provide budget and goal inputs, and the algorithm determines everything from where to place the ads to how they’re shown—and even who sees them. This shift promises better performance, faster campaign launches, and reduced manual workload. For small and midsize businesses, it levels the playing field, enabling sophisticated targeting and ad delivery without the need for large in-house media teams. For larger advertisers, it offers the potential to scale efforts more efficiently across platforms.

Read Full Article

Snapchat Ads: Key Benefits, Audiences & Ad Formats

Snapchat Ads: Key Benefits, Audiences & Ad Formats

Since launching in 2011, Snapchat’s evolved from a simple messaging platform into a robust advertising channel that brands use to connect with their audiences, mainly Gen Z and Millennials. Additionally, the platform has experienced significant revenue growth. In Q1 2024, SNAP’s revenue increased by 21%, highlighting its heightened popularity as a vital social media marketing tool.

Read Full Article

Thriving in Uncertainty: Why Smart Marketing Investment During Downturns Pays Off

Thriving in Uncertainty: Why Smart Marketing Investment During Downturns Pays Off

When economic uncertainty arises, the first instinct for many businesses is to pull back, cut costs, freeze hiring, and often, reduce marketing budgets. While this might seem like a prudent short-term move, history—and data—tell a very different story. Time and again, the brands that maintain or even increase marketing investment during turbulent economic periods emerge more substantial, more recognizable, and with more significant market share than their more cautious competitors.

Read Full Article

Integrating Programmatic Ads into Your Omnichannel Strategy

Integrating Programmatic Ads into Your Omnichannel Strategy

Discover how programmatic ads enhance your omnichannel media strategy. Learn how Overdrive’s paid media solutions drive efficiency and ROI.

Read Full Article

SEO Techniques for AI-Generated Content

SEO Techniques for AI-Generated Content

AI-generated content can rank well on search engines if it’s crafted and optimized with care. This guide covers best practices for SEO, Google’s stance on AI content, strategies to maintain quality, pitfalls to avoid, examples of successful AI-driven content, and tips on structuring articles for maximum readability and SEO impact. Each section provides actionable insights to ensure your AI-generated articles are both user-friendly and search engine-friendly.

Read Full Article

No articles found!