Digital marketing that delivers measurable success.

Drive > Capture > Convert > Optimize

Featured Services

Search (SEO & SEM)

When the world's leading companies want unrivaled success in search engine marketing they turn to Overdrive. Our teams blend SEO and SEM to access the critical moments when people are actively seeking the products and services you sell. We then continually optimize clicks and conversion rates to deliver ever increasing levels of brand engagement, lead capture and sales.

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Social Media

Overdrive's end-to-end social media marketing approach goes way beyond building up your base of Facebook fans. We blend the power of social into everything you do. We build community, engage customers and prospects, weave your content into the traffic of the web and drive it home with tracking, reporting and marketing objectives that result in stronger brands and measurable ROI.

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Online Media

Driven by branding and business goals, our online media planners are not just clever negotiators, they're media engineers! We create powerful user experiences that turn impressions into clicks, visits into engagements, and engagements into measurable ROI. Our zeal for success means campaigns are optimized in real time so your ads show up in right places at the right time every time!

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Digital Creative

Purpose-driven design is our approach to all things creative. It's not just about looking good, it's about encouraging desired behavior and driving meaningful online actions right now! It's the "why" behind what’s on a landing page, in an application or in a banner ad. Our purpose driven design turns campaigns and site traffic into the high value consumer actions that result in real ROI.

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Case Studies

LogoGE

Lead Generation
Campaign
LogoPrincipal

Big Ten
Sweepstakes
LogoTrillium

Lead Generation
Campaign
LogoHarley

Social Crowdsourcing
Campaign
logo

Integrated Lead
Generation Campaign
LogoSamsonite

Social
Contest
RocketteLogo

Social Media
Campaign
LogoColdeeze

Brand Awareness
Campaign
LogoBazooka

Social Sampling
Program
LogoLexington

Social Infographic
Campaign
LogoAAA

Integrated
Digital Campaign
LogoCarlisle

Integrated Lead
Generation Campaign

SocialEye: Publishing, Moderation & Tracking

End-to-end social media management SaaS platform that allows social media managers, brand managers and compliance teams to:

  • Schedule, approve, publish and moderate your social media messaging from a single, secure environment.
  • Optimize your social media marketing ROI with powerful tracking and dashboards that report social connections, social site traffic and actual leads and revenue.
  • Archive social media marketing content, comments and responses in a lasting and discoverable database for posterity and compliance.
Discover SocialEye   

Socialize With Us

Facebook

2017-09-19 14:33:03

As far as company outings go, you can't get much more Boston than taking an Old Town Trolley to a Red Sox game, while wearing a Sweet Caroline themed Fenway shirt. http://bit.ly/2wvZNxw

Twitter

2017-09-19 18:22:02

Planking contests, hot dog smuggling, & beer runs. Read all about our company outing at Fenway: http://bit.ly/2wuwnQB #agencylife #Boston https://t.co/23Xead1ILQ

Knowledge Center

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Tips for Digital Marketing Success

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Overdrive Interactive — Online and Search Engine Marketing

Based in Boston, Massachusetts, Overdrive Interactive's search engine marketing and online media and advertising programs allow our clients to quickly and efficiently open as well as widen their online marketing and branding channels using a full spectrum of online marketing strategies and tactics. Our core digital marketing services include paid search management, ethical organic search engine optimization, online media planning and buying, campaign measurement, and all online creative production services that support those programs. (Banner creative, rich media production, landing page development, mini-site and micro-site development, and full-on website development).

SEO (Search Engine Optimization) and SEM (Paid Search Management)

One of the services we are known best for in Boston and around the country — and what has created much of our clients' success — is our paid search management and natural search engine optimization services. Our dedicated PPC management staff apply the expertise, technology, and consistent focus that companies need to build and maintain a commanding presence in these critical environments. Coupled with our creative services, we turn Internet traffic into solid leads, sales, and brand perceptions that truly drive sales and measurable growth.

Online Media Planning, Online Media Buying, and Online Media Management

Our second core offering from our Boston headquarters is providing companies with a full complement of services that they need to launch, maintain, and optimize their online media and online advertising campaigns. Whether for a lead-generation program or an online branding campaign, Overdrive Interactive has the staff and technology solution to make things happen quickly and efficiently with the best possible outcome. Our online advertising services include online media planning, online media buying, online media management, banner serving and tracking, campaign measurement and reporting, and optimization. We can deploy campaigns using standard banners, rich media, video, content integration, along with all our other effective, integrated service offerings.