Content Creation & Marketing

Content That Drives ROI

While you see content everywhere today, content that actually drives ROI is much harder to find. In a digital world awash with blog posts, eBooks, infographics, and video, it takes deep expertise to create content that breaks through, gets consumed and moves your audiences toward conversion. From your brand storytelling on social to your offers in demand generation and nurture campaigns, Overdrive’s content marketing specialists understand how to develop and market content that drives revenue across the entire marketing landscape.

Creating Content Your Audience Wants and Needs

The biggest mistake that most content marketers make: creating content based on what they want to say rather than what their prospects want to consume. That’s why, when starting a content marketing assignment, we drill down on your audiences, their pain points and aspirations, and what they need in order to improve their everyday lives and careers. Only then do we begin to think about titles and types of content that will address the needs of each audience persona, and the best way to package that information for their consumption.

Producing Content That Gets Consumed

Our content marketing process follows strict rules to create pieces that actually get consumed. To be effective, we produce content that is:

  • Lightweight. Content must be easily produced and easily consumed.
  • Portable. Content must be able to be shared easily, printed on paper, tweeted as a link, or emailed as a PDF.
  • Timeless. Or it must at least have a shelf life that allows you to get a greater return on your investment.
  • Repeatable. Ideal content can be versioned multiple times or re-issued annually to help reduce costs and improve brand awareness.
  • Versatile. The best content can be integrated into a variety of campaigns – social, lead gen, retention, brand awareness, nurture, and more.

Measuring the Success Of Every Blog Post, Video And Infographic

The most creative marketing content on the web is worth nothing if can’t convert leads to customers and show demonstrable and measurable ROI. That’s why we bake metrics and measurement into the content marketing process from day 1. With our detailed reporting tools, you’ll understand exactly how your content was consumed and shared, how many leads and sales it generated – and how much each click and conversion cost you.

Choosing The Right Content For Your Audience

Matching the right type of content to audience pain points and distribution channels is the key to successful content marketing. Our team produces a broad range of highly effective content that includes:

  • Articles
  • Blogs
  • Case studies
  • Checklists
  • eBooks
  • Email Newsletters
  • GIFs and memes
  • How-To guides
  • Infographics
  • Interviews
  • Newsletters
  • Original research
  • Podcasts
  • Presentations
  • Quizzes and polls
  • Reports
  • Social media streams
  • Use case scenarios
  • Video – short form and long form
  • Webinars
  • Whitepapers

1001 Content Development Tasks

Great content marketing requires expert skills that extend well beyond copywriting and graphic design. To make your content marketing program excel, you need content strategists, market researchers, SEO specialists, and more. Our team provides specialists who can help with the vast array of tasks required to build, manage, and optimize your content marketing efforts. Our services include:

  • Strategy
  • Market research
  • Building audience personas
  • SEO
  • Copywriting and editing
  • Graphic design
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