Lead Generation Campaign


GE Healthcare came to Overdrive to open and widen their online lead generation channel for their Centricity Advance Product line.

In response, Overdrive launched a highly targeted and consumer-oriented campaign utilizing paid search, search engine optimization, and online display to promote its webinar series and drive product quote requests.

  • Customer Journey Mapping
  • Paid Search Marketing
  • High Conversion Landing Page Design
  • Retargeting Display Banners
  • Search Engine Optimization
  • Content Development
  • Webinars

Multiple Customer Journeys

Overdrive planned and wireframed GE’s multiple end-to-end customer journey from the first ad impression to the last email, and built all its required components in one shot.

Paid Search Marketing and Landing Pages

In addition to new paid search ads, Overdrive developed a new, high-performing conversion pages as a core part of managing the paid search campaign.

Online Display and Landing Pages

Overdrive developed new ad creative, including retargeting display banners, that drove users to high-performing conversion pages.

Search Engine Optimization

Overdrive also deployed a content-driven SEO strategy to increase highly relevant search traffic from both branded and non-branded terms that were important to the client.


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